How Inbound Marketing Works

Ever since the advent of the web browser, B2B marketers have found that digital marketing is a much more efficient way to reach a targeted audience at key stages of their buyer journey; especially when they are actively seeking solutions. Here are the key stages of the typical buyer’s journey.

For B2B companies, the priority goal is almost always to increase qualified leads. The following graphic illustrates the ideal of how marketers try to attract and nurture to the point where they are ready to be contacted and closed by sales.

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