Let’s start with a brief definition of what Inbound marketing is.
It is a marketing strategy that focuses on attracting customers to the business through useful content creation, rather than reaching out to customers in a disruptive manner for their attention.
Now how is it different than traditional outbound marketing? And why should we care about it? It is different in that it takes a totally different approach to marketing. You are no longer, running after the potential customer. You are making the customer come to you. You convert the visitor into a lead. And possibly into a long-term customer.
You should care because Inbound marketing is very cost effective compared to traditional methods of outbound marketing. It is one of the best forms of marketing for startups and small businesses. It has the potential to generate a lot of business in the long run. And it is only poised to grow in the coming years.