Marketing your business online takes a lot more than just a blog and being active on social. Companies that succeed do so by creating relationships and then nurturing those relationships into customers. This shift in consumer behavior has lead to the rise of what we call “inbound marketing.” Unlike traditional marketing that pushes people towards products and services, inbound seeks to pull people towards their services by educating and engaging people where they are. Inbound is comprised of a number of tactics and strategies such as SEO, social media marketing, SEM, blogging, lead nurturing and more. The power of inbound comes through connecting all your efforts and focusing them on a single goal. This is why using an all-in-one automation software is crucial for your success and delivering the best ROI.