In the age of information, we expect answers to come quickly. If a site won’t load in under 3 seconds, 40% of people will just abandon the site for the next one. Some of you are impatient enough that you’ll just skip this paragraph and go straight to the bullet points to find out how to speed up your site.
We’ve all done this because we’re all looking for a quick answer. It’s why Google began extracting answers from sites to place directly on the search engine result pages as rich results. Google knows you’re impatient and lately, they’ve been doing everything it can to address it.