Google’s update on their local listings made the competition for webmasters to be featured in the listings harder than ever. Sadly, there is no easy way to be featured – which means every business must depend on a great local SEO performance to obtain much better online visibility.
Local search engine results pages (SERPs) are immensely competitive, and Google has made some revisions with the paid ads that reduce organic results to the lower parts of the SERPs. This means that SEOs have to give twice the effort to obtain the results that they want.
Fortunately, it isn’t all bad news. SEOs just have to make a few improvements into their local SEO campaign in order to have the substantial effect on your organic search rankings. Today, I’m going to give you some tips on how you could improve your local SEO campaign.