You’ve probably heard that people engage more when a social media post shows an image or video. Although that might be true on platforms like Twitter, this tactic doesn’t seem to work on LinkedIn.
In fact, my preferred LinkedIn posting strategy used to be linking to useful content that I’d found or written. Sometimes, these updates included an image and a link, or an image without a link. Pretty typical stuff, right?
The problem was that this strategy didn’t work. Over time, viewing figures for my updates were going down. However, engagement figures for my text-only posts (those without links, images, or tags) weren’t going down. These text-only posts were performing much better than every other kind of update.