How to Improve Your Facebook Ad Relevance Score

“I love burning money and reaching fewer customers,” said NO AFFILIATE EVER.

But here’s the thing: If you’re advertising on Facebook and getting a low ad relevance score, you’re really living by that crazy talk.

You’re burning money.

As Facebook has matured as an ad platform, it has pushed the development of the Ad Relevance score.

What is this score?

It’s Facebook’s method of measuring your ad’s overall quality and relevance to people. It’s sort of like Facebook’s version of “Hot or Not?”

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