Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score data. These columns help AdWords account managers get the biggest bang for their buck by improving Quality Scores in key areas.
Not sure how to make sense of these? That’s okay. We’ll walk you through it.
First things first. What is AdWords Quality Score?
Good question. Quality Score is a rating given by AdWords to each keyword in your campaign to give users a general sense of the quality of your ads. Keyword are rated on a 1 to 10 scale.