Ad Rank is the value that determines your ad position in the search results in AdWords. If you see that any of your ads have a low Ad Rank, you may be at a loss at how to diagnose exactly why it’s so low. Before you start pulling your hair out, let’s go back to the basics of how Ad Rank is determined!
According to Google, your Ad Rank mainly takes into account your bid amount and Quality Score. So, in order to improve your ad rank, you’ll need to improve the components that make it up.