The Importance of Marketing Automation

When it comes to running a business, time is money. This is especially true for small business owners, where the responsibility of receptionist, director of sales, and human resources manager can fall squarely on your shoulders all before lunchtime. As a result, it’s natural for people to seek out help in trying to organize and manage the things that don’t directly need attention throughout the day. Well when it comes to the marketing side of your business, that very thing exists. It’s called marketing automation.

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