Content marketing, mostly by blogging, is the name of the game for bringing in new traffic.
It’s the only viable strategy in 2017 to get more inbound visits.
But what about 2018?
Consumer behavior is constantly shifting in our industry. It’s here today and gone tomorrow.
For 2018, I’m placing my bets on video-based content, not typical content marketing pieces like blogs and e-books.
Currently, I’m spending $6,000 a year on video shoots alone.
I’ve dedicated $24,000 of my budget to a team that gives me extra input on topics for each video and any possible show notes to add.