If you’re not remarketing keywords, you’re missing out

As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of keywords, optimized for mobile, and you even revisit these campaigns consistently to make sure they bring about solid lead generations (the whole point of PPC, right?). Great job!

Quick question though: Are you remarketing those keywords? As the PPC landscape has become more sophisticated, targeting methods have gone beyond keywords, allowing small and medium-sized businesses to interact with potential customers alongside their entire purchase cycle. In other words, if you’re not remarketing keywords, you’re missing out!

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