Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.
Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.
These “hyperlocal” advertisers aren’t unwittingly sabotaging themselves, or focusing too narrowly; they’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
