Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

These “hyperlocal” advertisers aren’t unwittingly sabotaging themselves, or focusing too narrowly; they’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.

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