Hyperlocal Device Targeting Should Be Part of Your Advertising Strategy

With local shopping conditions in such a high state of flux, reaching consumers with the right message at the right place and time is more important than ever. That’s why brick-and-mortar businesses looking to boost visits to physical locations should embrace a mobile-first, location-based approach to digital advertising.

True hyperlocal advertising revolves around mobile location data. The intersection among time, place, device, and creative is the sweet spot that we’re aiming for here.

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