Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one.

In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited budgets.

Previously, Hulu ads were only accessible to top brands with the finances to fund large campaigns. Now, small- and mid-size businesses (SMBs) can reach the platform’s 92 million ad-supported viewers without dishing out thousands of dollars.

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