How the HubSpot Content Team Overcame the ‘Pivot to Video’

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift.

People began asking: Are writing skills still worth it? Will this shift to video last? And how hard is it to learn video anyway?

Some of the panic was warranted. Talented writers from MTV News, Vox Media, and the like were losing their jobs. Meanwhile, publishers were scrambling to find their next viable business model.

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