Is the pandemic over? Not even close. Cases are rising and no one really knows if, when or how the dreaded “second wave” will occur. There are lots of economists, analysts and experts pontificating on the future of the US economy. Don’t believe any of them. No one really knows.
But if you’re a small business owner, you need to know. You need to know when the actual economic recovery will take place and how fast it will happen. You need to know this because you have to make plans for hiring, investments and cash management. You need to know this because there are many people – your employees, customers, partners, suppliers – who are relying on you to figure this out.