How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction

Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015.

More and more brands are incorporating virtual reality (VR) into their marketing strategy. Some use VR features in social apps, such as Instagram, while others create custom apps.

No matter what method you use, virtual reality marketing opens up new (and potentially less expensive) ways to interact with customers and increase brand awareness.

We’ll look at virtual reality examples from top brands and break down how they’re using the technology to strengthen customer relationships.

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