How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

One of the problems that I see is a lot of B2B businesses use consumer marketing tactics. They’re enamored with sales funnels. They market to everybody and hope that the funnel will filter out only serious buyers.
Many use simple advertising, try to talk to anybody to try to find those quality leads. And a lot of businesses get on the technology treadmill. They market everywhere since you never know where you’re going to find buyers.

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