Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know:
- A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand.
- A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.
Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.