Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome.
This applies equally to internally and externally facing content. Some assets will find their audience within the company, for example product information packs, messaging guides, and persona playbooks. It’s just as crucial to define a clear and comprehensive brief for these outputs to ensure they deliver fully on their purpose.