There is an excellent chance that you aren’t getting the most out of your agency relationship because of what you don’t know.
If you are a bad client, you are leaving money on the table.
If you delay or make things difficult when your agency needs something, you leave money on the table.
If you treat your agency like a waiter taking your order rather than a strategic partner, you are leaving money on the table.
I’m going to pull back the kimono a bit and tell you some secrets that your agency will never tell you because if they did, they’d likely make you mad. And mad clients are apt not to pay their bills.