Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5 quintillion bytes of data every day in 2018. On YouTube alone, creators upload more than 500 hours of new content every minute. Whether through beautiful photographs, insightful podcasts or a witty Twitter thread, nearly everyone turns to the internet when they want to have their say.
The corporate world is no different. Most organizations must have a competent and authentic online presence to reach their target audience and convert them into customers.
