How to Use Single Keyword Ad Groups in AdWords

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords.
Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it?

Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.

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