How to Use Schema for Local SEO: A Complete Guide

For the past few years, schema has gained a following among SEO professionals as a legitimate optimization strategy to gain the all-important answer boxes and rich snippets in position zero of the search results.

At its core, schema is a foundation for markup data that allows search engines to better understand location-based structured information like addresses, dates of events, phone numbers, and other information.

This foundation is then used in rich snippets, video carousels, and the like, and also displayed in neat card-like arrangements in an attempt to make search results more appealing to the user experience.

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