Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers.
That’s where having a robust social media presence on a platform like LinkedIn is advantageous. LinkedIn boasts more than 610 million users with 90 million senior-level influencers and 63 million members who are decision-makers in their organizations. It’s a platform where B2Bs can reach their target audience, generate leads, and ultimately acquire customers.