How to Use HARO for Content Marketing and Not Just Link Building

The benefits of HARO are not new to marketers but most users are not leveraging the full value of the platform.

This guide will explore how to move beyond using HARO for link building to how to use it to help with content production, improvement, and promotion.

Help a Reporter Out, or HARO, is a free online platform that originated as a tool for reporters looking for sources.

The platform works two ways – reporters are able to submit questions (known as queries) to HARO users and those users are able to submit answers in hopes of being featured in a story, blog post or interview.

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