How to Use Google’s Call Recording to Listen to Your Call Ads

Call ads and call extensions have been around for a while now.

We love how we can track these calls within Google Ads to see the number of calls and their duration.

But we still had a gaping hole in our knowledge:

  • How many of those callers are actually good leads?
  • How many lead to actual sales?

This knowledge gap was particularly problematic in highly competitive industries where the price of keywords is high.

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