How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking.
Marketers spent nearly $70B on Facebook ads in 2019 (that’s more than the individual GDP of 117 countries). Yet most of the sales attributable to those ads happen on eCommerce sites, in apps, or in brick-and-mortar stores.
Facebook Tracking tools provide a link between Facebook and wherever your sales happen.
With the right tool, you can share data about your customers’ actions with Facebook, attribute the ads that helped encourage those actions, and create better ads for more targeted audiences.