Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence.