What you say about your product matters — you want people to understand what it does, how it works and how it can make life better. But anyone can talk a good game. What’s more convincing is when other people are saying those things about your product. Customer stories give potential buyers a clear picture of how they could be helped by using your product, and these stories provide credibility.
I’ve used customer stories presented in an interview format as an integral part of my company’s marketing strategy for over a year now. We’re seeing that they attract new prospects and make sales conversations easier.