How to Turn Your Customer Base Into a Community To Help Your Business Succeed

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users share their favorite recipes and latest trials and errors. People visit that page, sometimes multiple times a day. It’s a community. And people love it.

There are ways that you can create this type of following for your product or service too. Bond your customers together so they keep you and your business top of mind by reminding one another. Here are some ways you can implement this.

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