When executed correctly, a coupon marketing campaign can bring people into your business, but if it is not done well, it can go awry.
Coupon marketing campaigns can be employed for a variety of reasons. They offer an easy way to build brand recognition if you have moved into a new area or have just opened your business. Coupons are also a successful strategy for introducing new customers to your products and/or services and then converting them to regular clients.
This article will explore the reasoning behind utilizing a coupon marketing campaign and tips for effectively deploying your campaign.