How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners

As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon.

Amazon is by far the largest e-commerce hub in existence: According to eMarketer, in 2020 Amazon sold over $260 billion in merchandise and accounted for almost half (38.7%) of all online sales in the U.S.

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