Push notifications, also referred to as web push notifications, have gained a lot of popularity among online businesses and marketers over the last couple years. These present another way to capture your audience, increase return visitors, and in most cases have shown drastically higher CTR and engagements vs that of your typical newsletter signups.
Today we are going to dive into what exactly WordPress push notifications are, how they can help you expand your website’s reach, and how to quickly add them to your site. A typical setup takes less than 10 minutes!
We have used push notifications at Kinsta for a couple years now and on average consistently drive 2,500+ visitors to our WordPress site every month (as seen below). And this is just from this single referral source. What’s even better is that a small portion of these also regularly convert into paying customers. How awesome is that?