Facebook page shops and Instagram profile shops have existed for quite a while but the latest iteration marks the most significant changes that impact small- and medium-sized businesses (SMBs).
Historically, Facebook shops were geared toward online retail stores selling products but now Facebook is planning to expand the tools for service-based businesses and digital products. The biggest change is the build-out of a complete end-to-end commerce ecosystem.
The Facebook Shops platform offers tools for promotion, sales, marketing, conversion, customer support, and more. SMBs can go fully native and set up a full online shopping experience for free on Facebook Shops.