How to Set the Budget for Your Facebook Ad

The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways.

There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget.

There are two types of budget for Facebook – daily and lifetime – each with its own benefits and drawbacks. Choosing the wrong one can be detrimental to your campaign performance.

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