How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location.

For this tutorial, we’ll be setting up a Facebook campaign for a fictional restaurant to target people in the local geographic radius around the restaurant. However, these same principles apply to whatever local business you’re running.

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