Racking your brain trying to choose between an organic or paid social media strategy?
Here’s a much simpler question to ask yourself:
“Why not both?”
Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers.
The reality, though? Social media is becoming more and more of a pay-to-play channel.
The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. With brands running more social ads and investing in paid monitoring tools, social media’s status as a totally “free” channel is going the way of the dinosaur.