How To Roll Out A Hybrid Paid & Organic Social Media Strategy

Racking your brain trying to choose between an organic or paid social media strategy?

Here’s a much simpler question to ask yourself:

“Why not both?”

Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers.

The reality, though? Social media is becoming more and more of a pay-to-play channel.

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. With brands running more social ads and investing in paid monitoring tools, social media’s status as a totally “free” channel is going the way of the dinosaur.

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