Redesigning your website can provide a variety of benefits for your online presence, including refreshing your brand image or bringing traffic and conversions to less popular pages. But a website redesign is something that should be done carefully and with planning. Helpful changes to your website can boost your traffic, but changes that confuse your audience will tank it.
The average lifespan of a business website is 1.5 to 2.5 years. The lifespan of your website can vary depending on your industry, budget, and branding needs.
Other factors — how long your site is functional, how useful it is to customers, and whether changes in your industry require an update — also affect how often you’ll redesign your site.