How to Prepare Your Ecommerce Business for a Cookieless Future

By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including Safari, Chrome, and Firefox.

Ecommerce professionals are being challenged to rethink fundamental issues around ad targeting, measurement, and cross-channel attribution – all of which will be made increasingly difficult over the next 12 months.

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