When thinking about marketing, we tend to think of catchy slogans and billboard ads. We think of people standing in a board meeting, discussing numbers and target markets. But as the digital world changes, the world of marketing campaigns changes along with it.
It’s no longer enough to pay a celeb to talk about your brand on a TV ad. You need to be brilliant at content and engage with an audience. You need to use video marketing to reach out to customers and to modernize the way you work.
Yet, you will need to do a little more than just posting a video on YouTube and expecting an instant hit.