When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups.
Marketing teams can approach media outlets and get the desired media coverage without hounding them. Here are the do’s and don’ts of reporter engagement.