As a small business owner, it can sometimes feel like you’re constantly spinning plates, from accounting tasks to the physical daily operations of your business. It’s no wonder that when you add marketing into the mix, you have no idea where to turn.
Marketing as a concept is something that, unless they’re in the field, most don’t have a clue what it is, let alone understand how to develop an effective marketing strategy for their business.
Marketing is an ever-evolving function that props up every business that we know today.