How to make video ads work for your local business

Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, drive conversions or sell products – a good video ad strategy is hard to beat.

Unfortunately, video advertising is a lot more complicated than your typical text, display or news feed ad. You have to write scripts, know how to run a camera, record decent audio, set up lighting, edit your footage and sound effects. C a video ad can be a daunting task.

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