Hi, everyone. I am Amanda Milligan, the Growth Director at Fractl, and today I want to talk to you about how to make newsworthy content. My career has been in marketing and communications, but my degree was in journalism. So this is a topic that is near and dear to my heart.
So my MozCon presentation is actually on how to perform a link gap analysis, which basically means how to find out who your competitors are getting links from and then how to brainstorm how you can get similar links. Well, when it comes to actually building those links, newsworthy content is the best way to do that. I’m going to talk to you about some of the elements that are really important in creating that type of content.