When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before.
More often than not, those clients soon realized how helpful Instagram could be for their business.
With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and over 200 million Instagram users visiting at least one business profile daily, it makes sense.
In fact, 60% of people say they discover new products on Instagram and one-third of the most viewed stories are from businesses.