How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences?

In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads.

AdWords has a quality score to control ad performance. A higher-quality score results in a better ad position with a lower CPC (cost per click). As far back as 2016, analysis from Jacob Baadsgaard showed that a 1-point quality score increase can drop your cost per conversion by 13%.

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