How to Launch a Branded Podcast in 2021

So, you’re thinking about launching a podcast…

The medium is exploding right now, so now is the time to jump in.

And when I say exploding, I’m talking about a doubling in the number of listeners in just the last 24 months alone, with 10.1 million UK adults now listening to a podcast on a weekly basis according to the latest MIDAS report.

Not only has the doubling of the audience size made this a very valuable media format for marketers, brand builders and business owners, but the actual demographic of podcast listeners make them a highly-prized bunch of people to target as well.

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