Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves.
Instagram engagement can be exceptionally beneficial for the following reasons:
- It acts as social proof. Social proof is a psychological phenomenon where people take on the actions of others in some way.
If lots of people have liked your post, users seeing it will want to know why, and they’re more likely to hit that heart-shaped button, too. This is particularly powerful on social media, where so many of our actions are visible to others.